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Joann Mackenzie, Writer & Editor

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Joann Mackenzie has written advertising for everything from Forbes to Ford, Clairol to Coke, Oil of Olay to Texaco Motor Oil, in New York, London and Hong Kong, and launched major pharmaceutical brands including Nexium and Enbrel. But for the past six years, her beat's been grassroots America, writing stories about all things Cape Ann at the North of Boston Media Group. As Community Editor of the Gloucester Daily Times, she's covered the city's business, cultural, culinary and human landscape; the latter including ongoing coverage of its growing heroin crisis which earned her a national journalism award in 2011. As Copy Editor of Cape Ann Magazine, she's explored local history, artists, dancers, musicians, poets, and writers.

Ad Campaigns (Examples)

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Portfolio (Examples)

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Writing Samples

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Click here for full size version of “A Creative Revolution” Ad, for Johnson & Wales Magazine, JWU Magazine (PDF)
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Click here for full size version of National Public Radio Ads (PDF)
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There are golden menorahs, silver menorahs, chocolate menorahs, Lego menorahs, elephant menorahs, a 62-foot-tall menorah, a Menorasaurus Rex, and — as of last year, when Hanukkah coincided with Thanksgiving — a turkey menorah designed by a nine year old, financed by Kickstarter, and dubbed a “menurkey.” But a lobster trap menorah? Only in Gloucester.
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“See that printer over there?," says Frank Bernardini, 
"It costs $89, but its cartridge costs $100 — and people pay it, because we consume. That's what we do. We invest in obsolescence. We consume, and then we dispose — and that is at odds with what we do here." "Here" is 271 Main St., home to Gloucester's newest computer repair shop, MacDaddy/Abacus.
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It’s what Hollywood would call high concept. A “War of the Roses” pitting the joined forces of hundreds of “Steel Magnolias” from local ladies’ gardening clubs, digging in against one lone “maverick” macho gardener for territorial control of highway beautification rights in a New England seaside community that’s as famous for its eccentrics as it is for its lobsters.
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Of all the jobs they've ever done, moving Reese Witherspoon from Los Angeles to Boston and into her Harvard dorm may have been the biggest star turn for Hiltz Moving and Storage Inc. Then again, there was the time Hiltz moved Steven Speilberg and Kate Capshaw and their entire household entourage into a Rockport rental while they were shooting "The Love Letter," and the time last summer they moved Adam Sandler and his production crew around when they were on Cape Ann shooting "Grown Ups" in Essex.
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"What's crazy," says Conor Miller, "is that a lot of people think what we're doing is some kind of new environmental concept in organic fertilizing, when actually, Gloucester was doing it 60 years ago." "It" is composting.
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Erich Archer can’t sleep at night, and not because there’s a new baby in the house.  The baby, Collin — Archer’s first with wife Tara — arrived right around the time Archer arrived at Cape Ann TV (CATV) to step into the role of executive director. That was back in June, and since then, Archer “can’t turn off the ideas at night.” He is, he says, like a kid in a candy shop. The candy shop being the little public access local cable operation where he’s making some big changes.
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With 32 on-air seasons, 17 Emmy Awards and 82 Emmy nominations, there's nothing old about the production standards of the PBS hit series "This Old House." The public broadcasting classic, which began its life as a one-season, 13-segment wonder for WGBH Boston back in 1979, may have changed hands, hosts, directions, sponsors and owners, but, if anything, its standards have steadily risen over the decades, evolving with changing techniques and technologies.
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